Majorian Reinvents B2B Purchasing in Hospitality with Cadhi

Majorian offers a suite of 4 innovative solutions aimed at helping hoteliers and restaurateurs achieve greater efficiency and sustainability. Their purchasing platform, Cadhi, streamlines purchasing processes while providing competitive prices and favorable conditions. However, in 2022, the Cadhi platform faced performance issues that affected order management for members, resulting in a less than satisfactory user experience.

Discover how DJUST helped transform Cadhi into a modern, efficient, and eco-friendly platform, redefining the B2B purchasing experience in the hospitality industry.

Challenges: Modernization, communication, and sustainability

Previously, Cadhi struggled to launch its digital purchasing platform due to performance issues with their chosen software solution. Long loading times and inefficient multi-warehouse management led to low platform usage. The situation was compounded by the inability to support a mobile app using the provided APIs.

To improve supply chain efficiency, Cadhi needed a new replenishment platform. The main challenges included:

• Ensuring platform performance and reliability for a smooth user experience.
• Modernizing the interface to meet sustainability standards.
• Simplifying the approach to focus on essential features.
• Streamlining communications between Cadhi, its suppliers, and its members.
• Enhancing the visibility and analysis of offers.
• Steering purchases towards suppliers offering sustainable products.
• Providing real-time sustainable product alternatives.
• Offering a seamless mobile app that meets the high demands of the hospitality industry.

“Our goal is to create a smooth and engaging tool for our clients, within an eco-design context (...) fully integrated into the work of our suppliers and members.” – Stéphane Decré, Chief Technical Officer at Majorian.

Solution: Cadhi, an innovative platform for an optimal purchasing experience

Faced with these challenges, Majorian re-platformed and chose a B2B marketplace solution: DJUST and its Mirakl connector. This collaboration revolutionized Cadhi, addressing slow performance and poor order management. Key features, such as order generation adapted to various supplier environments (email, PDF, API), multi-warehouse management, multi-language support, and order message communication, enhanced member satisfaction and optimized daily operations.

Rigorous load testing with DJUST ensured a smooth and responsive user experience. The customizable API-based platform provided great flexibility, meeting specific user needs, while the scalable infrastructure supported Majorian's growth without compromising service quality.

Supplier Benefits:

• Simplified onboarding and interface for easier platform adoption.
• Improved efficiency in managing catalogs (products, prices, stock).
• Access to a dedicated supplier portal for tracking commercial activity: quotes, orders.

Buyer Benefits (Restaurateurs and Hoteliers):

• Online composition and validation of the shopping cart.
• Access to an intuitive, personalized interface with dedicated products and pricing.
• Enhanced purchasing experience for restaurants and hotels.
• Optimized order and supply management.
• More time for operations, less on administration.
• Real-time access to sustainable product alternatives.
• Place orders from anywhere: start on a phone, continue on a computer.
• Coming soon: a mobile app to facilitate order placement and create an optimal user experience.

“Choosing DJUST was crucial for its scalable infrastructure, supporting Cadhi’s growth and offering sector-specific features like email, PDF, or digital orders, multi-warehouse management, and multi-language support.” – Stéphane Decré, Chief Technical Officer at Majorian.

Results: Increased satisfaction and eco-friendly ambitions

Thanks to these innovations, Majorian overcame initial challenges and significantly improved operational efficiency and member satisfaction. Since the launch of the new platform in July 2023, Cadhi is now poised to become the leading eco-friendly purchasing center in the hospitality industry. By using supplier ratings from EcoVadis, Cadhi now offers members 100% sustainable alternatives in all purchasing categories.

Expected Results:

• Improved member satisfaction and network expansion.

Ambition:

• To become the leading eco-friendly purchasing center.

Future Projects:

• Launching a mobile app and onboarding new members while offering new features to optimize the user experience.