Challenges: Transition to Wholesale and Operational Ability

Founded 12 years ago, Adore Me has established itself as a leader in the online lingerie sector, focusing primarily on the DTC (Direct-to-Consumer) model. However, the company identified a strategic opportunity to diversify into wholesale in response to several factors:

• Saturation of direct channels and rising customer acquisition costs
• Growing demand from retailers
• Increased stability and predictability of revenue compared to the DTC model

Following these insights, Adore Me identified the key challenges of this diversification:

• Reducing operational friction with wholesale partners
• Modernizing processes to improve order management
• Ensuring optimal performance and providing a seamless user experience

"We’ve seen clear demand for our products in wholesale, but we needed to overcome operational challenges to meet that demand efficiently." — Romain Liot, CEO and Co-founder of Adore Me

Solution: DJUST, The Only External Tech Solution Chosen for an Optimal Buying Experience

To address these challenges, Adore Me selected DJUST, a B2B eCommerce solution. This collaboration will revolutionize their approach to wholesale by integrating several key features. DJUST's modularity and flexibility will allow Adore Me to:

• Easily integrate existing inventory and manage multiple use cases with maximum customization
• Distribute products across various channels without complexity
• Provide a robust, scalable platform suited for planned international growth

"The decision to go with DJUST was driven by the strength of its technological architecture and its ability to adapt to our specific needs while offering an optimized user experience." — Romain Liot, CEO and Co-founder of Adore Me

Results: Expansion and Increased Efficiency

With DJUST's implementation, Adore Me is well-positioned to expand its presence through its wholesale strategy. The goal is to leverage Adore Me’s tech expertise, supported by a team of 100 developers, and use DJUST’s platform to back this new distribution strategy.

Key goals for Adore Me include:

• Expansion in the U.S. market: Collaborating with major retailers to increase Adore Me’s wholesale presence
• Growth in Europe: Establishing distribution channels
• Channel diversification: Integrating sales platforms like Amazon and Zalando into the distribution strategy

For the future, Adore Me plans to:

• Launch a B2B eCommerce platform: Develop a dedicated space to facilitate wholesale transactions
• Test new markets: Assess demand in Asian and Latin American markets for targeted expansion
• Continuously improve the customer experience: Ensure Adore Me’s products meet customer expectations while maintaining high quality

"We see a future where Adore Me is present across multiple channels and in many countries, responding to growing demand for our quality products." — Romain Liot, CEO and Co-founder of Adore Me