B2B Commerce: A New Strategic Opportunity for Retailers - Analysis, Examples, and Best Practices

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What you’ll find inside

4 case studies

Dive into four real-world examples of companies successfully transitioning from B2C to B2B: Walmart, Maisons du Monde, Home Depot, and Décathlon Pro. Get inspired by their strategies and apply them to your project to ensure success.

5 essential best practices

Uncover the 5 must-have practices for successfully moving from B2C to B2B, regardless of your industry or company size. We'll reveal the key tips not only to achieve this diversification quickly but also to maximize your revenue.

The breakdown of the 6 key phases of a B2B eCommerce project

Learn the crucial steps to successfully execute a B2B eCommerce project: pre-planning, planning, research & tooling, development, launch, and the run. Maximize your success with a structured approach.

Discover the authors

Alexis Delplanque: Co-Founder & CSO of DJUST

Alexis Delplanque is the co-founder and Chief Sales Officer of DJUST, where he leads teams in the digital transformation to B2B commerce. He previously held key positions at Snowflake and Mirakl, where he helped major retailers develop their eCommerce platforms.

Connect with Alexis

Alexandre Onufryk: Associate director of Redsen

Alexandre Onufryk is a partner at Redsen Consulting and head of digital services. With 10 years of experience in eCommerce, marketplaces, and customer portals, he supports major B2B players in their digital transformations through strategic consulting and large-scale projects.

Partners in the future of B2B eCommerce

With shared experience in the B2B world, Redsen and DJUST have joined forces, leveraging their combined expertise to analyze a trend they have individually observed among their clients worldwide. The shift from B2C to B2B is not just a trend but a calculated response to an ever-evolving market. Together, DJUST and Redsen have studied this change, using their 20 years of collective eCommerce knowledge to dissect and analyze the best practices for companies undergoing this transition.