Eiffage, a leader in the construction and public works sector in France and Europe, has embarked on an ambitious decarbonization initiative with the creation of BlueOn. This innovative marketplace is designed to set a new standard in purchasing by integrating carbon data at the same level as price throughout the purchasing process.

Challenges: Digitization and carbon measurement

Eiffage faced several challenges in implementing BlueOn, aimed at making environmental information accessible and understandable to all buyers. The initiative requires that all listed items include a product-specific environmental declaration based on the Life Cycle Assessment (LCA) method. The carbon footprint is clearly displayed and calculated, providing reliable and standardized information.

The main challenges were:

• Integrating reliable environmental data into the purchasing process
• Digitizing features specific to the construction industry, such as quotes, multiple orders, and product comparisons
• Ensuring the platform's performance and user-friendliness for rapid user adoption
• Managing carbon data at the same level as price, which had never been done previously

"Nobody ever imagined buying a product without knowing its price. Today, no one should buy a product without also knowing its carbon footprint."
_{Benoît de Ruffray, Chairman and CEO, Eiffage}

Solution: BlueOn as a key role in decarbonizing purchasing

To meet these challenges, Eiffage worked with DJUST to develop BlueOn. This platform offers an attractive, user-friendly interface, fully integrated into existing IT systems. It enables buyers to select products according to a combination of economic, technical, and environmental data while digitizing B2B processes specific to the construction industry.

"BlueOn means providing access to reliable, enforceable, and simple environmental data."
_{Jean-Luc Baras, Group Purchasing Director, Eiffage}

Key features of BlueOn include:

• A digital quote integrated into the platform
• The ability to place one or multiple orders from a quote
• A collaborative wishlist
• A product comparison tool integrating economic, technical, and environmental data
• CO2 reporting for each order line
• Punch-out integration for a seamless shopping experience
• 130 integrated templates for intuitive usability

Results: Rapid Growth and Adoption

The creation of BlueOn has made it possible to digitalize essential B2B functions and establish a new standard in purchasing. The platform now enables buyers to select products considering their carbon footprint, encouraging manufacturers to conduct life-cycle analyses of their products to improve the reliability of their carbon measurements and better reduce their impact.

"You can't reduce what you don't measure."
_{Jean-Luc Baras, Group Purchasing Director, Eiffage}