Have you mastered your product lineup, but find yourself struggling with the time-consuming task of creating product descriptions? For B2B companies dealing with highly technical products, crafting detailed and accurate descriptions can be long, tiring, and often complex. 

Enter the AI product description generator — your secret weapon for crafting compelling content that speaks directly to your B2B customers. This eCommerce automation can help you efficiently create informative and engaging product pages, giving you a competitive edge in the B2B eCommerce space.

In this article, we explore how AI product description generators work, provide tips for effective prompting, offer insights on balancing AI efficiency with human creativity, and more. 

Short on time? Here are the key takeaways

• AI-generated product descriptions can be your ticket to unique, engaging product pages that convert.
• Effective prompting — i.e., providing clear, detailed instructions to the AI — is essential for generating high-quality content.
• Do not rely entirely on AI. Human editing is needed to maintain your brand voice and avoid SEO pitfalls.

Ready to look deeper? Let's explore how an AI product description generator can transform your B2B eCommerce strategy.

The impact of a high-quality product description

B2B buyers are on a mission to find the best solution for their company’s needs, and they come armed to the teeth with spreadsheets and KPIs. Your product description is often their first (and sometimes only) interaction with what you are selling.

A well-crafted product description page provides all the information a B2B buyer needs to make an informed decision. You cannot stop at listing features — you need to show how those features translate into benefits for your buyers’ businesses.

Also, in the B2B world, trust is currency. Detailed, accurate product descriptions show that you know your stuff and can be relied upon as a supplier. For B2B customers buying highly technical products like car parts or construction equipment, providing comprehensive technical specifications can make a significant difference. It allows buyers to get all the essential details in one go, eliminating any doubts and streamlining their decision-making process.

Enter the AI product description generator

Now, we know what you might be thinking: “Writing unique descriptions for thousands of products? No one has time for that!” This is where an AI product description generator comes in.

An AI product description generator is like having a tireless copywriter on your team. It uses advanced language models to create unique, compelling product descriptions based on the information you feed it.

Here is how it works: You give the AI a prompt — a set of instructions and details about your product. This could include product features, target audience, brand voice, and any specific keywords you want to include. The AI then takes this information and weaves it into a coherent, engaging product description.

An AI can also adapt its style based on your instructions. Want a description that is technical and detailed for your engineering customers? Or perhaps something more benefit-focused for C-suite decision-makers? Your AI assistant can do it all — if you know how to ask.

How to improve your prompting to get the best results

Effective prompting is key in generating product descriptions with AI. Let's explore some techniques to get you high-quality results.

1. Be specific about your product

Give the product description AI generator the nitty-gritty details. What is the product name? What are its key features? Who is it for? The more specific you are, the better the output. 

✅ Example: “Generate a product description for the Ex300, a high-efficiency industrial pump designed for chemical processing plants. Key features include corrosion-resistant titanium components, a flow rate of 500 gallons per minute, and IoT connectivity for remote monitoring.”

2. Define your target audience

Your B2B buyers are not all cut from the same cloth. So, clue the AI in on who you are talking to. Are they procurement managers? Engineers? C-suite executives? 

By specifying your target audience, you enable the AI to tailor the language and content of the product description to resonate with that specific group.

✅ Example: "Create a product description targeting plant managers and engineering teams in medium to large-scale chemical processing facilities."

3. Set the tone and style

Want your descriptions to sound professional and authoritative? Or perhaps more conversational and approachable? Let the AI know. This ensures consistency with your brand voice and helps create descriptions that align with your overall marketing strategy.

✅ Example: “Use a professional, technical tone suitable for engineers and plant managers. Include industry-specific terminology where appropriate.”

4. Specify the format

Structure is important for product descriptions, as it helps potential buyers quickly find the information they need. So, in your prompt, tell the AI how you want the information presented. Do you want bullet points for key features? A paragraph on benefits? A section on technical specifications? Spell it out.

✅ Example: “Structure the product description as follows: 1) A brief introduction (2-3 sentences), 2) A bullet list of 5 key features, 3) A paragraph on benefits to the business, and 4) A short section on technical specifications.”

5. Provide a model description

To get even better results, consider providing the AI with an example of a product description you love. This gives the AI a concrete model to emulate, helping it better understand your preferred style, structure, and level of detail.

✅ Example: “Use the following product description as a model for style and structure: [Insert your favorite product description here]"”

6. Include SEO keywords

Do not forget about search engine optimization if you have a public-facing website. Provide a list of relevant keywords you want to include in your product description. Just remember, natural integration is key — you are writing for humans first and search engines second.

✅ Example: “Incorporate the following keywords naturally throughout the product description: ‘high-efficiency industrial pump,’ ‘chemical processing equipment,’ ‘corrosion-resistant pump,’ and ‘IoT-enabled industrial equipment.’”

7. Ask for comparisons or use cases

Want to really showcase your product’s value? Ask the AI to include comparisons with generic alternatives or specific use cases. This can help your B2B buyers visualize the product in action.

✅ Example: “Include a brief comparison highlighting how the Ex300’s titanium components offer superior corrosion resistance compared to standard stainless steel pumps, resulting in longer lifespan and reduced maintenance costs.”

8. Request a call-to-action

End your product descriptions with a bang. Tell the AI to include a compelling call-to-action that encourages the next step in the buying process.

✅ Example: “Conclude with a call-to-action inviting potential buyers to request a custom quote or schedule a product demonstration, emphasizing the potential for increased efficiency and cost savings.”

9. Iterate and refine

Remember, your first prompt might not yield perfect results. That is okay! Use the initial output as a starting point, then refine your prompt based on what worked and what didn't. It is a process of continuous improvement.

Expert advice: Keep a prompt library of your most successful prompts. This can save time and ensure consistency across your product catalog.

The importance of human input

You might be tempted to let your AI product description generator do all the heavy lifting. But remember that a human touch is still essential in B2B eCommerce. Here is why:

Adding industry expertise

AI can be very useful, but it does not have years of industry experience under its belt. Human experts can add valuable insights, use cases, and technical details that AI might miss. This depth of knowledge can be the difference between a good description and a great one that truly resonates with your B2B buyers.

Quality control

Sometimes, AI can produce some real head-scratchers. Human editors serve as the last line of defense, catching any nonsensical, incorrect, or inappropriate content before it hits your product pages.

Expert advice: Consider investing in a robust AI solution for more tailored results. While free AI product description generators like ChatGPT and Gemini exist, paid tools specifically focused on B2B often offer advanced features that can significantly improve the quality of your AI-generated product descriptions.

Brand voice consistency

While AI can mimic styles, it cannot truly capture the nuances of your unique brand voice. That is where human editors come in, ensuring each description sounds authentically you — whether that is professional and authoritative or quirky and approachable.

Avoiding Google penalties

Google has stated that poor-quality content created with AI will be deprioritized in its rankings. If you are not careful, your public-facing website (if you have one) could end up in the search engine doghouse. Human editors can tweak AI-generated descriptions to make them more natural and less likely to trigger Google’s AI content detectors.

Emotional intelligence

B2B buying is not all logic and spreadsheets — there is emotion involved, too. Human editors can inject additional emotional appeal into your product descriptions, addressing pain points and aspirations that AI might overlook.

Expert advice: Create a checklist for your human editors to ensure they are not just proofreading but also enhancing AI-generated content with brand voice, industry insights, and empathy for the customer's needs.

The bottom line

AI product description generators are a powerful tool for creating informative and engaging product pages. They can help you create these all-important product pages in a much faster time.

But remember, it is not about replacing humans with robots. It is about creating a powerful partnership between AI efficiency and human creativity. By mastering the art of prompting and adding that all-important human touch, you will be well on your way to product descriptions that inform and convert.